YOUNG-HAE CHANG HEAVY INDUSTRIES

Young-Hae Chang Heavy Industries are .....

I am particular drawn to the video work So You Made It. What Do You Know. Congratulations and Welcome!

https://www.youtube.com/watch?time_continue=71&v=K240s9i8zBM&feature=emb_logo

Press release for So You Made It. What Do You Know. Congratulations and Welcome! (2017): https://about.asianart.org/wp-content/uploads/sites/2/2019/12/AAM_YHCHI_Press_Release_FINAL.pdf

‘You settle into your seat and screens begin to flash, visual alarm bells blaring in all capital letters. Warnings? Distress signals? Mating calls?’

“electronic literature.”

Young-Hae Chang Heavy Industries will tap into anxieties: “Exploring how uncertainty characterizes so much of life today is a huge motivating factor for this exhibition.”

This video piece speaks directly to the audience with clear, powerful statement, flashing and grabbing attention. The mood can quickly turn from relief into anxiety:

“The good news is that you’ll no longer need to fear for your life,” YHCHI informs us. “The bad news is that life will be fearsome tough.”

The way the language direct

Example of their work:

ITS A BEAUTIFUL AUTUMN DAY TO RUN FOR YOUR LIFE

https://www.yhchang.com/ITS_A_BEAUTIFUL_AUTUMN_DAY_TO_RUN_FOR_YOUR_LIFE_V.html

Off-key jazz music fits with the changing of text making it playful, contrasting the dark suggestion of the narrative.